Social Media Marketing Evolution

Mar 11, 2010 By: Brenda Tassava, CVPM FIRSTLINE

Editor’s note: This is the first in a 12-article series.

Six years. Did you know that’s the approximate age of online social networking? In this relatively short time, media and marketing as we know it have been revolutionized. This will significantly impact the way you market your veterinary practice and communicate with your clients in the not-so-distant future. As a matter of fact, if you haven’t started “thinking” about social media and the direction of your marketing and communications platform, you’re already behind the game.

Behind? Really? Prove it, you say. Well, just take a look at the statistics in the following short media history lesson:

• It took radio 38 years to reach 50 million listeners.
• It took television 13 years to reach 50 million viewers.
• It took the Internet four years to reach 50 million users.
• It took the iPod three years to reach 50 million users.
• It took Facebook less than nine months to reach 100 million users.
• It took less than nine months for 1 billion iPod apps to be downloaded.

Read the Article

When the Going Gets Tough; The Tough Get Marketing

When it comes to fears of reduced revenues, marketing and advertising expenses are the first to get dropped. So when revenue drops take the contrarian approach and put more effort into marketing. In the past it may have taken 3 units of effort to create a sale or find a new patient. In today’s economy it might take more like 7 units of effort. The keys are finding what works and how to develop those techniques. Here are a few boulder- size rocks that will give you a jump start to getting back your revenues.

Read more

Michael Kovsky, D.V.M., Veterinary Practice Sales Group

Michael Kovsky, D.V.M. is a senior advisor and practice broker for the Veterinary division.  He is one of the founding members of the national Veterinary Practice Sales Group (VPSG) established over 20 years ago.  VPSG is the leader in veterinary practice sales and its group of independent brokers has successfully completed hundreds of practice sales.

Scott Daniels, Southern California

Scott Daniels is a licensed broker with Practice Concepts and heads the team of all the practice specialty divisions. He has completed and worked on hundreds of successful practice sales and transitions over the years and has more than 20 years of experience in business management, financing, marketing, negotiations and practice brokerage.

Practice Matters!

 

 

 

Welcome to the Blog of Practice Concepts and the VPSG family of Nationwide Medical Practice Brokers and Management Consultants. There should be something here for everyone. Resources, Commentary and Useful Tips for optimizing your Medical Practice.